The use of social media in regulated fields

It’s no marketing secret that social media has become big business. Companies have discovered that it can be more cost effective for marketing of their big brands than traditional advertising because of its ability to reach large audiences. But what about its use by companies in heavilyregulated industries? Industries that market pharmaceuticals, health care, financial services, insurance, alcohol…

Registering for VAT

As a start-up you will be thrilled when the business performs well and you see your turnover gradually increase. But, one thing you need to be cognisant of is that as you make more money, you will be required to register for VAT. What is VAT? The essential characteristics of VAT (Value-added Tax) are: The…

The Basics of registering a new company

Since 1 May 2011, the Companies and Intellectual Property Registration Office (CIPRO) ceased to exist and was replaced by the Companies and Intellectual Property Commission (CIPC). The New Companies Act came into being at the same time, changing the way business owners register their companies. The Act stipulates that no new close corporations (CC) can…

How to market your business

How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging. A good…

Useful tips for creating a Business Plan

Before writing your business plan: (questions to ask) Determine your goals and objectives Outline your financing needs Plan what you’ll do with your plan Don’t forget about marketing Contents of your Business plan: Executive Summary Within the overall outline of the business plan, the executive summary will follow the title page. The summary should tell…