The concept of the Lean Start-Up, developed by entrepreneur Eric Ries, looks at how product development cycles can be shortened and businesses can run more efficiently by continuously measuring progress and feedback. This philosophy is particularly relevant when it comes to thinking about your business plan. In business, it is the continuous planning process that…
There are two basic markets you can sell to: Consumer and business. These divisions are fairly obvious. For example, if you are selling women’s clothing from a retail store, your target market is consumers; if you are selling office supplies, your target market is businesses (this is referred to as ‘B2B’ sales). In some cases…
Social Media Marketing is, to many, a dark and mysterious art that leaves business owners (and marketers alike) dazed and confused. Executed well it could be a very worthwhile exercise and to great benefit of your company but it’s not easy, it is not a “part-time” thing and it is not something that should be…
One of the major changes brought about by the New Companies Act that will affect start-ups is the availability of business names. Under the new Act, name reservation is no longer mandatory before registering a company. If a proposed name is rejected the company may still be registered and the registration number then becomes the…
The MIP manufacturing grant programme is a part of the dti’s greater Enterprise Investment Programme (EIP) which provides investment grants to both local and foreign-owned entities, by offering MIP manufacturing grants of up to 30% of the value of qualifying investment costs for establishing and expanding existing operations in South Africa. The qualifying MIP grant…
When I raise the subject of Network Marketing, what comes to your mind? Many, I am sure, are cringing at the thought of pyramid schemes and dodgy sales people trying to get you to buy something you definitely don’t want. Well, if your perception of network marketing and direct selling has been tainted by some…
Adding social media functionality is a simple, free way to streamline the content on your website with your company’s social profiles. This article will help you to understand what options there are to turn your website into the centre of your brand’s social network. Why Put Social Media on Your Website? Social media is fast…
To register a business in South Africa can be a tricky process – the information out there is varied and there is no complete resource that tells you everything you need to know about the types of companies. Many people elect to let an expert do their company registration – an accountant or lawyer will…
It is especially difficult for start-ups and newer businesses to figure out their spend because they don’t have the history of sales to help them – but as a business it is one of the most important decisions you will make. The following tips will help you to determine the marketing budget for your business.…
Our Textiles and Clothing Strategic Business Unit offers support to a variety of enterprises across the industry sector, ranging from producing natural or synthetic fabrics, to creating home decor, from leather goods and to manufacturing clothes. The projects we support must promote entrepreneurship, industrial development and strategic partnerships. We are determined to build competitive industries…
