Branding and advertising – why you need to know the difference

Knowing the differences between branding and advertising can help your business attract customers and stand out amongst competitors Businesses typically use branding and advertising interchangeably, thinking they are simply ways to convince customers and clients to buy their products and services. Because so many people misuse the two terms, their meaning can be confused. Michelle Perrow, founder…

Zareef Minty success story: The 20-year-old prodigy

Johannesburg based, entrepreneur and student, is proof that you are never too young to be an entrepreneur Zareef Minty, aged 20, is a man of many roles. He is the national youth president for the Patriotic Alliance (PA), the newly formed political party headed by controversial businessmen Kenny Kunene and Gayton McKenzie. He is also a motivational…

DTI revises manufacturing incentives

7 April 2014 Revisions to manufacturing incentives, the Manufacturing Competitiveness Enhancement Programme (MCEP) guidelines to be more precise, have been approved by Trade and Industry Minister Rob Davies and were published on Wednesday last week. The MCEP is a key action programme of the Industrial Policy Action Plan (IPAP), designed to drive growth and promote…

The basics of registering a new small business

A simple guideline to everything you need to know when registering your new business Navigating your way through the usual company registration processes can be a daunting task for inexperienced entrepreneurs or small business owners, however, regardless of your profit or size, there are advantages to registering a new small business. These include business name protection, tax…

5 tips for a better business budget

Five budget tips that will help you put together a top-notch small business budget Budgeting is essential for all businesses big or small, however it is even more critical for small businesses working with limited resources. Controlling your expenditure will help provide profit margins, which in turn will allow you to invest in your company’s…

7 critical cash flow insights for your business

Clever ways to use your cash flow statement to help in your business’ financial review and strategic planning Every business needs to bring cash into the company as quickly and efficiently as possible. This enables the enterprise to have enough cash on hand to meet its obligations like payroll, rent and other expenses. Beyond tracking the…

10 tips for managing your business through a crisis

Innovative solutions for managing your business through tough times  Every business will experience its fair share of ups and downs, which means every business owner will at one point or another have to steer their business through some hard times. Although you may not be able to completely shield your business from a crisis, its important that every…

5 laws every business owner can’t afford to ignore

Arm yourself with knowledge of the laws your business needs to comply with, writes legal practitioner Monisha Prem Whether you are starting out or have been operating a business for years, it’s always good to familiarise yourself with the laws that affect your business. Whether its regulation specific to geographic location of your business (provincial or local by‑laws)…

Success Story: Herman Samtseu Philip Mashaba

Founder of Black Like Me Limited, CEO of Leswikeng Minerals & Energy Limited. This is the success story of Herman Mashaba. He is a veteran South African Entrepreneur who started his business activities during the harsh apartheid landscape and policies that once gripped this wonderful country. He came from humble beginnings to become one of South Africa’s wealthiest and…