Follow these basic must-haves for your business to improve customer service and build a stronger brand.
1. Have a website
In this day and age, all businesses must have an online presence and 90% of that means a website. Consumers prefer looking online, and if your business doesn’t have a website, they will find one that does. Your website should be informative, professional and easy to navigate through. It should also have all the necessary contact details (see below).
2. Have a contact number
There is nothing more frustrating than the absence of a phone number on a business’ website. If you do have a website, you should definitely display a working phone number for your customers to reach you on. Moreover, it is very important that you have someone answering your phones – customers rarely try again later!
3. Take professional photos
Many people don’t this because they think it’s unnecessary, but professional photographs are imperative, especially if you’re selling a product or service. You want to make your first impression a good one. Good images show that your business supplies quality products and services. Including photos of yourself and your team gives your business a personal touch and a face.
4. Social media presence
It’s not enough to just have a website, you need to have a web presence as well, and this means being active on social media. These are extra platforms that help connect you with customers, including instant responses to queries and complaints. Engaging with your customers via social media also shows consumers that you’re serious about customer service.