4 basic must-haves for your business

Follow these basic must-haves for your business to improve customer service and build a stronger brand.  1.    Have a website In this day and age, all businesses must have an online presence and 90% of that means a website. Consumers prefer looking online, and if your business doesn’t have a website, they will find one that…

Branding and advertising – why you need to know the difference

Knowing the differences between branding and advertising can help your business attract customers and stand out amongst competitors Businesses typically use branding and advertising interchangeably, thinking they are simply ways to convince customers and clients to buy their products and services. Because so many people misuse the two terms, their meaning can be confused. Michelle Perrow, founder…

Zareef Minty success story: The 20-year-old prodigy

Johannesburg based, entrepreneur and student, is proof that you are never too young to be an entrepreneur Zareef Minty, aged 20, is a man of many roles. He is the national youth president for the Patriotic Alliance (PA), the newly formed political party headed by controversial businessmen Kenny Kunene and Gayton McKenzie. He is also a motivational…